G&TFOLIOTIGER THINKS
ABOUT








City of Melbourne


Brand PositioningSure, the ‘burbs are fine, but they’ve got nothing on the city. 









PROJECT 7 CITY OF MELBOURNE ONLY IN THE CITY




















Shop the City 
Let’s face it, online shopping rules. It’s easy, takes 
up little to no time and we can do it at 3am. 

So we were pretty stoked to see these sorts of results: 

28.9M  - total campaign reach across earned and owned channels 
120K - in scope visitors 
$28M - economic contribution 




Melbourne’s Hottest Ice Cream

 Using the sounds and sights of summer to lure folks into the city in the dead of winter.  

BACK TO FOLIO SEE LAST PROJECT SEE NEXT PROJECT
©G&TGeorgia Payne & Tiger Hongmung2025