Beyond Blue
Brand Relaunch
But, one of the biggest barriers we identified is that people wait to address their
mental health. They wait until things get increasingly beyond their control.
Thankfully, before things get beyond you, there’s Beyond Blue.
Our challenge was to help the community recognise the signs and symptoms of declining mental health earlier, and to reach out to Beyond Blue.
But, how do you describe something so deeply personal to the masses?
Through art.
Authentically created by real people who have faced real mental health issues.
We wanted each ‘sign and symptom’ to remain open to the viewers interpretation.
Shaped by their own experience and guided by a stirring, atmospheric soundscape.
Informing our emotions
For thousands of years, we have relied on the arts for communication, self-expression, and healing. So, it made sense to connect with our audience in this language that we all speak.
We identified the early signs and symptoms of declining mental health alongside psycologists, and ran multiple sessions with people who have experienced mental health issues.
We promted our artists with thoughts, feelings, and actions
and were able to identify consistent elements and themes
throughout almost 200 responses.
These formed our visual devices.