KAYAK
Brand Campaign
Planning your next trip on social media seems like a good idea. Until you’re being
crushed beneath the weight of hundreds of mid beach recommendations.
Now You’re Travelling is injecting spontenaity and individualism back into Gen-Z travellers.
So much of what makes travel transformative is discovering what YOU like. Not what someone else has told you to like. We want KAYAK users to explore destinations that
might not have been on their feeds. To explore something that caught their eye.
And most importantly - get outside their comfort zone.
We blended the physical and digital world to create an immersive, social first campaign - one that puts app functionality front and centre. We’re digital natives after all.
Sexual orientation and the free expression of
gender identities are both discriminated against
and criminalised in at least 67 countries.*
During pride month, we will remove all flights
and travel promotions to nations where LGBTQIA+ expression is criminalised from our site.
Turning all eyes on these archaic laws and placing greater pressure on governments to throw them out.
Beyond this, a portion of the profits from hotels, cars and flights booked during world pride will be donated to ILGA. Showing our support of at risk LGBTQIA+ communities around the world and pushing toward
a more inclusive future.
*at time of writing.