G&TFOLIOTIGER THINKS
GALLERYABOUT
PROJECT 3 MIRVAC DIMENSIONS FOR LIVING
During our meticulous Mirvac research (yeah, we do that), we uncovered one teeny tiny detail. That they would move a wall 1 mm over if it improved the way that a person inteacted with the space. From this little nugget, the brand platform was born.  

Now, onto the campaign. We’re obsessed with trying to add more to our homes. More rooms, more entertaining, more storage, more tech, more value. Seriously, ask Scotty Cam how much he has made off of this.  

But, what if we’re looking at it the wrong way around? What if a home could be so well designed that it needs no improvement. What if, instead, a home could improve us? In every dimension of our lives. Double bingo.  






Thanks 

Mirvac, your perfectionism doesn’t just apply to the houses that you build. From selecting the right platform line, to the right earrings for the talent you were a massive asset. An appreciating asset. Like a home. Thank you for always adding value to the work.  To the team at Flint, thank you for the best shoot catering we have ever eaten. Oh, and for elevating our concepts so far beyond what we imagined. You the best.  And, to our visionairy director Toby Dixon, what an absolute pleasure you were to work with. Sorry we made you work with kids and dogs.  

Not enough people thank strategists. Jeff Malone, your knowledge of life baffles us. Specifically, your knowledge of rum. Thank you for being the most insightful man on the planet. 


PROJECT 3MIRVACDIMENSIONS FOR LIVING
©G&TGeorgia Payne & Tiger Hongmung2024