Mirvac

Brand Positioning
During our meticulous Mirvac research (yeah, we do that), we uncovered one teeny tiny detail. That they would move a wall 1 mm over if it improved the way that a person
inteacted with the space. From this little nugget, the brand platform was born.  

Now, onto the campaign. We’re obsessed with trying to add more to our homes. More rooms, more entertaining, more storage, more tech, more value. Seriously, just ask Scotty Cam how much he has made off of this phenomenon.  

But, what if we’re looking at it the wrong way around? What if a home could be so well designed that it needs no improvement. What if, instead, a home could improve us?
In every dimension of our lives.







PROJECT 3 MIRVAC DIMENSIONS FOR LIVING


 








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