McCain
Product LaunchAfter many sleepless nights – we started to wonder if Australians would ask the same things. And then, like a bus to Regina George, it hit us...
They’re still fries, they’re just a little veggie-r.
Luckily for us, we had equity in the beloved Pub Style fries. So, we were able to piggy back
a bit of their fame to drive product trial.
Once we’d explained what these Veggie fries were, we needed to coax the audience in to try them.
We studied those around us
who were weary of change,
and vegetables, and played
into their aprehension.
We picked on the biege-eating, broccoli-hating types and
egged them (and their childish tastebuds) on with our sassy, omniscent narrator.
Ongoing Social Video
Ongoing Social Video