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FURTURE PROJECT 01 MCCAIN THERA-PEAS
Growing up, Mum had two packets of peas in the freezer. One for eating and one for injuries. Thawed and refrozen time and time again, never to be placed beside a sunday roast. Tragic.  

Turns out, this is a pretty universal experience.  Or, as we in advertising like to say, a bloody good insight. One that McCain, one of the largest purveyors of frozen peas, can capitalise on.

In partnership with Fox Footy, the peas (should be) set to launch on pre and post-match talk shows and during NRL and AFL games. As injured players head to the bench, or down to the rooms to ice their injuries, we’ll be there. Bet you never thought to use hamstrings as a media placements.  

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FURTURE PROJECT 01
MCCAIN
THERA-PEAS

©G&TGeorgia Payne & Tiger Hongmung2024